Someone on your team is evaluating Creatio, a CRM and process-automation platform, and sent you this page. It is the budget case, in five minutes, from the implementation partner. Every number below is published in detail elsewhere on this site; the links go to the long versions.
The licensing math#
Creatio prices a platform tier, then charges $15 per user per month for each application module you take: Sales, Marketing, Service. Growth is $40 and Enterprise is $75. So the line your team will actually budget is Enterprise plus Sales at $90 per user per month. There is no metering on contacts or API calls, no sandbox surcharge, and no onboarding fee.
For a 100-user deployment, that is $108,000 per year. All three modules would be $144,000.
Two things belong in your model that are not in that figure. Creatio contracts carry a $10,000 annual minimum on a standard three-year term, which matters only below roughly ten seats. And AI Action packages are consumption-based, starting at $5,000 a year. Those are optional, but budget for them if AI is part of the business case.
The platforms it typically replaces price differently:
- Salesforce. The same 100 users start at $210,000 per year on base Enterprise licences and commonly reach $250,000–$400,000 once typical add-ons (CPQ, Service Cloud, Agentforce, API capacity, sandboxes) are included. The licensing gap runs $142K–$292K per year. The licence maths →
- HubSpot. With Sales, Service, and Marketing hubs at Enterprise tier, a 100-user mid-market deployment lands at $200,000–$400,000+ per year, and scales further with your marketing-contact count. Full comparison →
Nucleus Research puts Creatio’s total cost of ownership at 37% below legacy CRMs, based on Salesforce and Microsoft migrations.
The one-time cost#
Implementation is a separate, one-time line, quoted fixed-price against a written scope document rather than run on time-and-materials. The number moves with scope breadth, data-migration complexity, and integration count rather than with user seat count. Standard deployments run 4–8 weeks, against the 3–6 months a comparable Salesforce implementation takes. What drives the number →
If you are leaving Salesforce, the migration pays for itself in 12–18 months through license reduction alone, before counting the AppExchange subscriptions that fold into native platform capability. The migration playbook →
What is not in those numbers#
We would rather you hear this from us than discover it in Q3. Creatio licenses are billed by Creatio directly, on top of implementation. Your team contributes real internal time, roughly one operations owner, part-time to full-time, for the project duration. Change management beyond training is your line item rather than ours.
How to verify instead of trust#
Take your last Salesforce renewal quote, every seat and add-on and sandbox line, and put it against our published Creatio pricing. The comparison is arithmetic you can do in a spreadsheet, and we would rather you ran it yourself than took our figure on faith. Bring the spreadsheet to the call and we will argue with our own side of it.
If the numbers hold, the next step is a fixed-price 21-day proof rather than a contract: one object, one workflow, one integration, migrated from your live system into a tenant you keep. You see the platform run your data before you sign anything bigger.
If the spreadsheet question is faster on a call, book 30 minutes. The founder runs it and comes with numbers rather than slides.